ImpactPay is ekko's hosted page where consumers can view the estimated carbon footprint of their purchase and choose to fund verified environmental projects, with ekko handling the payment flow.

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See ImpactPay in action at impactpay.ekko.earth.

How ImpactPay works

After a consumer completes a purchase, ImpactPay shows the estimated carbon footprint of their transaction alongside information about the verified environmental projects their contribution will support.

The consumer can adjust the volume of CO₂e they want to address, read about the impact partners behind the projects and complete a contribution through ekko's hosted payment page. ekko processes the payment and, if the consumer opts in, sends a receipt by email.

ImpactPay processes contributions and reversals on your behalf, and these appear in your funds allocation records automatically.

What consumers can do

On the ImpactPay page, consumers can:

• View the estimated carbon footprint of their purchase, with relatable equivalents such as kilometres driven or hours of phone charging
• Adjust the volume of CO₂e they want to address, with the contribution value updating accordingly
• Read about the impact partners and the verified projects their contribution will fund
• Complete a payment through ekko's hosted payment flow
• Choose to receive an email receipt as a record of their contribution

How consumers reach ImpactPay

Consumers can reach ImpactPay in one of two ways:

• Post-purchase SDKs: your backend creates a session and the SDK displays a CTA button that takes the consumer to ImpactPay
• ImpactPay URL: your backend creates a session and receives a hosted link, which you share with the consumer via email, receipt or SMS

End-to-end flow

The diagram below shows the full ImpactPay journey: from order confirmation through to settlement and distribution of funds to the impact partner.